Animoca Brands Bets on Blockchain Gaming

Hong Kong-based Animoca Brands continues to cement its leadership in blockchain gaming, investing in two new partners: multiplayer action RPG Arise and digital card game Blast. Both games come from developer Cross The Ages (CTA), which Animoca will support through equity investment, token purchases and launch strategy advice.

Animoca bought CTA’s tokens on the open market to improve liquidity and reinforce its utility token economy. Earlier this year, Animoca also led CTA’s $5 million Series A fundraising round.

For Arise, Animoca promises “AAA-quality production” that showcases blockchain gaming’s potential. CTA has invested two and a half years into Arise already. The partnership also advances CTA’s goal of creating a transmedia, blockchain-native intellectual property.

This news builds on Animoca’s recent esports partnership with Talon, where it is leveraging NFTs and play-to-earn mechanics to deepen fan engagement. With over 540 blockchain investments to date, spanning gaming leaders like OpenSea and Dapper Labs, Animoca aggressively backs projects that can advance and integrate token-based economies. Its latest partners hope to benefit from this track record of operational expertise.