Sportsbook Teams Up with Virtual Racing Game for NFT Promotion

One major online sportsbook just partnered up with a popular virtual racing platform to give its users a chance to win some exclusive digital horse NFTs (non-fungible tokens).

Here’s the deal they’re offering: make an account on the sports gambling site, put some money in to place your bets, opt-in to the promotion, and you’ll get entered to snag one of 100 limited-edition virtual horse NFTs being given out. The first 100 bettors on the site who get their wagers settled will score the free digital collectibles.

Participants will also get a small free bet bonus just for opting in. So it’s a nice little perk, even if you don’t end up winning one of the rare virtual horses.

These creatures are part of a whole NFT collection around virtual racing and breeding on a top blockchain network. With over 70,000 current digital horse owners, they’ve really blown up over the last couple of years. And now sports bettors have a chance to get in the game too.

It’s a pretty innovative promotion that cross-pollinates these hot digital sectors. We’ll have to see if more partnerships like this start emerging in the space. But for now, sportsbook account holders have a cool opportunity to expand their digital portfolios with some exclusive virtual horses.