Brazil’s government is bringing down the hammer on unlicensed online gambling sites ahead of the country’s regulated betting market launch on January 1, 2025.

According to Pay4Fun director Ari Celia, Brazil’s Ministry of Finance has assembled an elite eight-person team with a sole focus: follow the money and disrupt financial transactions tied to illegal betting operators.

“This specialized unit will methodically process complaints, identify shady payment processors, and levy real punishments to cut off the black market’s oxygen supply,” Celia said.

A centerpiece of Brazil’s crackdown will be blocking Pix payments, the nation’s wildly popular instant digital payment network that has also become a key money conduit for unauthorized gambling sites.

European countries have struggled to halt Pix transfers to illegal operators due to legal constraints. But Celia believes Brazil will succeed where others have failed because Pix is firmly controlled by the government.

“If banks don’t immediately halt illegal transfers flagged by the Central Bank, they’ll face hard-hitting financial penalties,” Celia commented. “No Brazilian bank will risk fines just to keep the lights on for crooked betting sites.”

With Pix firewalled and cash transfers limited for online transactions, Celia says crypto also won’t be a saving grace for illegal operators trying to circumvent Brazil’s tightening grip.

“Crypto is an investment vehicle here, not for payments,” Celia stated plainly. “And the Central Bank sees all.” Licensed sportsbooks cannot take crypto bets under Brazil’s gaming regulations.

Celia pulled no punches summing up the future prospects for unauthorized betting sites still hoping to operate in Brazil: “It will be very difficult.”

The Brazilian government’s uncompromising approach spells trouble for illegal operators who once exploited the country’s unregulated market. With a muscular enforcement squad now armed with an array of financial weapons, those days appear numbered as Brazil prepares to usher in a new era for legal, regulated betting.

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