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The beautiful game of football (soccer) reaches billions of passionate fans worldwide. Top-flight professional clubs in leagues like the English Premier League and Spain’s La Liga generate huge broadcasting revenues. Franchises constantly seek ways to boost global exposure and profits. In recent years, cryptocurrency gambling platforms emerged as major shirt sponsors and partners for major teams.
From Kraken’s deals with the likes of Tottenham and Atlético Madrid to Crypto.com’s landmark UEFA Champions League partnership, crypto brands offer clubs lucrative sponsorship packages. These eye-catching partnerships give emerging crypto gambling sites mainstream publicity across global markets.
In exchange, leading football clubs provide crypto brands immense marketing reach – through televised matches, social media, merchandising, and in-stadium advertising. For example, OKX’s sponsorship of Premier League champions Manchester City showcases the exchange on jerseys and banners seen by hundreds of millions of viewers.
The crypto gambling sector craves such exposure to reach potential new users and drive adoption of blockchain-powered betting platforms. As cryptocurrencies continue entering mainstream finance and entertainment, expect more top football clubs to proudly display these trailblazing sponsors.