High Stakes of Crypto Gaming

Despite potential rewards, crypto gamers and gamblers face steep costs to play. Recent data shows these campaigns have the highest cost per wallet – a median of $8.74 – among all crypto sectors.

The numbers illustrate the risks players take. Competition is intense, behavior speculative and churn high in crypto gaming scenes like Axie Infinity. Yet, founders like Jeff Zirlin see opportunity in the volatility. High CPW periods, he said, are times to prepare for the next growth wave.

Meanwhile, decentralized and centralized finance campaigns emerge as more cost-effective onramps for new crypto users. Their median cost per signup is just $2.79, with efficient drives as low as $0.10 per user.

The findings draw on 200 campaigns exposing 9.5 million people globally to crypto. They track fluctuating costs across markets, strategies and cycles – especially in premium regions like the US and Europe. Costs to acquire users spike after bull runs then decline again. Still, emerging markets see CPW swing wildly between favorable and unfavorable extremes.