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According to SOFTSWISS Sportsbook research, the preferences of players, their habits, and behavior changed. These shifts force betting service providers to change the way they treat enthusiasts. Using these insights may increase the players’ satisfaction level on the platform.
The most beloved sports for wagering are worldwide classics, such as football, tennis, and basketball. They dominate the betting field. Staying at the top of the industry, these sports still captivate thousands of hearts.
Esports takes the upper position in the list of the most popular disciplines to place stakes on. It climbed from the 7th to the 4th position from 2021 to 2023. Notably, renowned games like Counter-Strike and League of Legends stimulate an increasing number of bets.
Therefore, focusing on cybersports could attract more punters to your platform, due to the growth of the popularity of virtual gaming. It is important to include this direction of development in the provider’s plans for the future.
Major sports events, like the World Cup or UEFA Championship, also raise the amount of placed stakes by 10-20% compared to a regular basis. Punters prefer not just to play live, managing their bankroll and selecting the games wisely. They pick the option of enjoying entertainment with the possibility of becoming rich.
Another prominent trend is the increasing number of mobile users. In 2023, 80% of all wagers were placed by punters on their mobile devices. The growth of this type of betting is 10% compared with previous years. Thus, in 2022 this characteristic was at the level of 70%, and 68% in 2021. In addition, operators show gross gaming revenue at the level of 92%, thanks to mobile apps and live betting options.