Crypto.com Bets Big on NFL Prediction Markets

Crypto.com is going all in on NFL prediction markets. After announcing innovations on the platform late last year, allowing people to bet on stuff like the Super Bowl, they’ve leveled up. Now you can wager on playoffs, championships and even some college ball.

After spending big bucks to get naming rights for the Lakers’ arena in 2021, Crypto.com is staying aggressive tying themselves to sports. Very smart given the boatloads of young bettors out there who love betting on sports. And nothing beats NFL in popularity.

But they ain’t stopping with football. Crypto.com wants to keep experimenting, expanding what people can bet on. They can’t operate a traditional sportsbook without a license, but event contracts let users set their own odds and bet against each other.

By pushing the whole “first crypto platform with sports prediction markets” angle, Crypto.com is clearly making a strong play for more customers. But regulations could foul things up, just ask Kalshi about their problems with legalization. Even so, Crypto.com is rolling the dice, hoping this sports thing will continue paying dividends.